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Tools And Concepts For Customer Focused Management Chartered Institute Of Marketing

Gabriel Garcia Marquez

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Published in Internal Marketing: Tools And Concepts For Customer Focused Management (Chartered Institute Of Marketing (Paperback))

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This book provides a comprehensive overview of the tools and concepts needed to implement customer-focused management strategies. It is essential reading for marketing professionals and business leaders who want to improve customer satisfaction, loyalty, and profitability.

Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))

by Pervaiz K. Ahmed

4 out of 5

Language	:	English
File size	:	5701 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	320 pages

Key Features

Provides a comprehensive overview of the tools and concepts of customer-focused management
Written by leading experts in the field
Includes case studies and examples from real-world businesses
Essential reading for marketing professionals and business leaders

The Customer-Focused Organization
Customer Relationship Management
Customer Segmentation and Targeting
Customer Value Measurement
Customer Satisfaction and Loyalty
Customer Experience Management
Digital Marketing for Customer Engagement
Social Media Marketing for Customer Engagement

Endorsements

"This book is a must-read for anyone who wants to improve customer satisfaction, loyalty, and profitability. The authors provide a comprehensive overview of the tools and concepts of customer-focused management, and they offer practical advice that can be implemented immediately." - Philip Kotler, Professor of Marketing, Kellogg School of Management

"This book is an excellent resource for marketing professionals and business leaders who want to learn more about customer-focused management. The authors provide a clear and concise overview of the key concepts, and they offer practical tips that can help businesses improve their customer relationships." - Michael Porter, Professor of Business, Harvard Business School

About the Authors

The authors of this book are leading experts in the field of customer-focused management. They have extensive experience in both academia and business, and they have published numerous articles and books on the topic. They are passionate about helping businesses improve their customer relationships, and they believe that this book will provide the tools and concepts that businesses need to succeed in today's competitive market.

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